A lot of people are up in arms over the renaming of the The Sears Tower. I can see why people are upset but I can't say that I agree. It doesn't make any sense for the company moving in to a large part of the building to keep it the Sears Tower. I am sure a big reason they are moving in is for the name recognition. It's good for business. If they don't get the naming rights they are just another company in the building. Also, unlike when Macy's changed the downtown Marshall Fields, there isn't going to be a boycott of the Willis Group's services. Macy's bottom line was impacted because people stopped spending money there. Willis isn't that kind of group.
People are going to continue to call in the Sears Tower anyway.
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